DEXO Journal
Performance marketing insights for D2C brands.
No fluff. No generic advice. Just the strategies, frameworks, and metrics that drive real growth for brands in India and the Middle East.
The D2C Growth Blueprint: What Most Brands Get Wrong
Most D2C brands chase scale, not profit. The strategies that look like growth are often the same ones that quietly kill your business. Here's what Indian and Middle Eastern founders get wrong — and the blueprint that actually works.
4 Apr 2026
8 min read
How to Scale Your Paid Ads Without Burning Budget
Every D2C brand hits the same wall: campaigns that were profitable at Rs 5 lakh/month become money pits at Rs 20 lakh/month. Here's how to scale paid ad spend without watching your budget disappear.
3 Apr 2026
7 min read
ROAS Is Dead: The Profitability Metrics D2C Brands Need
Your 5x ROAS might be losing you money. Here's why ROAS is the most misleading metric in D2C marketing — and what to track instead to actually understand if your ads are profitable.
2 Apr 2026
9 min read
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